Last Updated: April 26, 2025

This Privacy Policy describes how Thryve Payments (“we,” “us,” or “our”) collects, uses, and protects the personal information of visitors (“you” or “users”) to our website, www (the “Website”), in compliance with the General Data Protection Regulation (GDPR).

1. Data Controller

Thryve Payments is the data controller responsible for the processing of your personal data collected through this Website.

2. Personal Data We Collect

We collect the following types of personal data from you when you visit our Website:

• Technical Data: This includes your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits. This information is collected¹ automatically through cookies and similar tracking technologies.

3. Purposes of Processing

We process your personal data for the following purposes:

• Website Analytics: To analyze how users interact with our Website, track website traffic, and improve the functionality and user experience. We use Google Analytics for this purpose.
• Security: To maintain the security and integrity of our Website and prevent fraud or misuse.
• Compliance: To comply with legal obligations.

4. Legal Basis for Processing

Our legal basis for processing your personal data is:

• Legitimate Interests: For our legitimate interests in analyzing website usage to improve our services and ensure the security of our Website. Where we rely on legitimate interests, we have balanced these interests against your rights and freedoms.

5. Cookies and Similar Technologies

Our Website uses cookies and similar tracking technologies to collect technical data. Cookies are small text files that are stored on your device when you visit a website. We use cookies for analytics purposes, specifically through Google Analytics.

• Google Analytics: This is a web analytics service provided by Google LLC (“Google”). Google Analytics uses cookies to collect information about your use² of our Website, including your IP address. This information is transmitted to and stored by Google on servers in the United States.³ Google may also transfer this information to third parties where required to do so⁴ by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.⁵

• Purpose: To analyze website traffic, user behavior, and trends to improve our Website.
• Legal Basis: Legitimate Interests.
• Your Rights: You can opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on. For more information on Google’s privacy practices, please visit⁶ Google’s Privacy Policy: https://policies.google.com/privacy.

You can control and manage cookies through your browser settings. You can choose to accept or reject cookies, and you can also delete cookies that have already been⁷ stored. Please note that disabling certain cookies may affect the functionality of our Website.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected,⁸ including for the purposes of satisfying any legal, accounting, or reporting⁹ requirements. For technical data collected through Google Analytics, the retention periods are determined by Google’s policies.

7. Your Rights under the GDPR

Under the GDPR, you have the following rights regarding your personal data:

• The right to access: You have the right to request access to the personal data we hold about you.
• The right to rectification: You¹⁰ have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• The right to erasure (“right to be forgotten”): You have the right to request that we delete your personal data¹¹ under certain circumstances.
• The right to restriction of processing: You have the right to request that we restrict the processing of your personal data under certain¹² circumstances.
• The right to data portability: You have the right to receive your personal data in a structured, commonly used,¹³ and machine-readable format and to transmit that data to another¹⁴ controller.
• The right to object: You have the right to object to the processing of your personal¹⁵ data based on our legitimate interests.
• Rights in relation to automated decision-making and profiling: You have the right not to be subject¹⁶ to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects¹⁷ you.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request¹⁸ in accordance with the GDPR.

8. Data Security

We have implemented appropriate technical and organizational measures to protect your personal data against¹⁹ accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.²⁰

9. Third-Party Disclosure

We do not share your personal data with any third parties, except for Google as described in Section 5 for website analytics purposes. Google is contractually obligated to process your data in accordance with their privacy policy and applicable data protection laws.

10. International Data Transfers

The data collected by Google Analytics may be transferred to and stored on servers in the United States, which may have data protection laws that differ from those in your country of residence. Google has self-certified under the EU-US Privacy Shield framework, which provides a legal mechanism for the transfer of personal data from the European Union to the United States.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will²¹ post any changes on this page and update the “Last Updated” date at the top of the policy. We encourage you to review this Privacy Policy periodically.²²

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us at:

info@thryvepayments.com

2901 Bluegrass Bl, STE 200
Lehi, UT 84043